Capitol Records x Verizon 5G Hackathon


The project:

Verizon 5G Lab and Capitol Records teamed up to explore how 5G will impact the future of immersive music experiences on phones. We captured volumetric video of James Davis, an emerging artist trio, and invited some of the top developers in Los Angeles to join us for a weekend of prototyping. By the third day, we tested on live and commercially available 5G in the downtown area.

See recap video here.


My role:

I was in managed and directed the strategy of the entire event from concept to execution. This involved developing the scope of the project, defining the program objectives and broader strategy in relation to the broader organization, stakeholder management and communication (with particular attention to technical learnings and next steps), developer vetting, and general day-to-day project management. 


We worked with Capitol Records and James Davis to create volumetric video recordings of their performance to use in our prototypes.

We worked with Capitol Records and James Davis to create volumetric video recordings of their performance to use in our prototypes.

This AR prototype explored shoppable moments and opportunities for e-commerce.

This AR prototype explored shoppable moments and opportunities for e-commerce.

Process:

We worked with Metastage to create a high-resolution volumetric capture of James Davis for use in our prototypes. We worked with the Capitol to establish the types of assets needed and what the creative direction was for all props and digital experiences. Between Verizon 5G Lab and RYOT, we figured out how to technically achieve the prototypes we were aiming to make during the weekend. Because what we’ve been working with is new technology, we needed to be prepared to understand the technical ask well enough to guide a team through what they were trying to accomplish.